Product UX2024
Northwind Lending
Mortgage application drop-off fell from 61% to 34% in a single quarter.
Six projects worth your time
Featured Projects
Each of these has a number attached, a constraint that shaped it, and a decision I would make differently now. They are the fastest way to see how I work.
E-commerce UX2024
Mercato Checkout
Mobile guest checkout completion rose 22% without a single new discount.
Design Systems2023
Helix Design System
One component library replaced four divergent product interfaces.
Mobile Product2023
Ridgeline Fieldwork
Field technicians log a site visit in 90 seconds instead of nine minutes.
Dashboard UX2025
Parcel Analytics
Support tickets asking where is my report fell by two thirds.
Brand & Identity2024
Bright Harbor
A clinic identity that survived contact with fourteen sign types.
Research, service and accessibility work
UX/UI Case Studies
Three further studies where the deciding work happened before any interface was drawn: eleven interviews, four reception desks, and eleven months against a procurement deadline.
UX Research2025
Cadence Onboarding
Seven-day activation rose from 38% to 57%.
Service Design2024
Alto Scheduling
Double-booking incidents fell to near zero across six practices.
Accessibility2025
Verity Accessibility Retrofit
WCAG 2.2 AA across 340 screens without rebuilding the product.
Where the print training still shows
Graphic Design Projects
Identity, editorial and packaging work. Print gives you no interaction to hide behind, which is why I still take it on and why my screen typography is better for it.
Print & Editorial2024
Salt Cellar
A menu system the kitchen can reset weekly without a designer.
Packaging Design2023
Foldwork Packaging
Breakage claims dropped by half after a structural rethink.
Editorial Design2025
Common Thread Annual Report
A 68-page report that funders read past page three.
Alongside the client work
Other Projects
Smaller pieces, ongoing practice and the work I do for no fee. They explain how I keep sharp between engagements better than a skills list would.
Type Trials
Ongoing personal study2022 — now
A weekly typesetting exercise, 96 entries so far. One paragraph, one typeface, one constraint. It is where most of my typographic judgement actually comes from.
Loring Market Wayfinding
Pro bono pilot2024
A six-stall signage pilot for a neighbourhood market, built from painted board and a stencil kit the traders could reuse themselves the following season.
Interface Almanac
Newsletter2023 — now
A fortnightly note to around 2,100 designers, pulling apart one real interface decision at a time. Usually somebody good doing something interesting, occasionally me being wrong in public.
Portfolio Clinic
Mentoring2021 — now
Free half-hour portfolio reviews, four slots a month, for designers moving into their first product role. Twenty-nine of them have since been hired, which is the only metric that matters to me here.
Design Ops Handbook
Internal publication2023
A working handbook written for a client design team of nine, covering critique format, file hygiene, handoff expectations and what actually needs a meeting.
If you are reviewing this for a role
What hiring managers get
I have reviewed around four hundred portfolios from the other side of the table. This site is built the way I wish those had been.
Case studies with the decisions left in
Each project below states the constraint, the direction that was abandoned and why, and what I would do differently. The tidy version of a project is rarely the useful one.
Numbers I can stand behind
Every outcome names its measurement window and its baseline. Where a result was modest, it says so. Where I cannot share a figure under a client agreement, it says that instead of implying one.
Evidence of range, not just breadth
Product UX, design systems, accessibility remediation, identity and print. Twelve years of it, with the print training that shaped how I handle hierarchy and typography on screen.
A clear read on how I work with a team
Engagement shape, what I need from you, what you get at handover, and how I handle scope change. All of it written down before the first call, so the call can be about the work.
Available for new work
Have a screen people keep getting stuck on?
Tell me what the number is and where it drops. I will tell you honestly whether it is a design problem, and whether I am the right person for it.
- Response time
- Replies land within one business day, usually the same afternoon.
- Minneapolis, Minnesota
- Remote across US and European time zones, on site in the Twin Cities when it helps.
